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Brands We have
worked with
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About Katsu Consulting
Katsu Consulting was founded with the intent to help businesses win with consumers using insight driven strategy. We not only provide the strategic recommendation , but also work with preferred partners to help execute these in the market. We work with your business to be true partners that deliver growth .
Our strategic recommendation and execution is based deep understanding of how consumers interact with our products and brands .
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Get to Know Me !
Hello ! I am Uttara.
I have 2 decades of experience with Blue Chip MNC’s like General Mills , Pepsico , Henkel , TNS , and large Family businesses.
I have delivered Insights driven strategy for brands to
- Win with consumers
- Win in the marketplace
Have worked in both developed and emerging markets in Asia and Middle East to build market specific plans around
Innovation , Renovation , Communication, Geographic expansions and Brand Stretch.
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What We Are?
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Your dedicated Insights “Partner”
Your dedicated Insights “Manager”
- Long range plans – Work with your team to identify the growth drivers – Both portfolio expansion & Geographic expansion
- Strategy for NPDs
- Innovation pipeline development
- Product development using Design principles
- Brand purpose identification – leading to Renovation / Relaunch or communication
- Due Diligence for M&A’s
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Your Research “Agency” for knowing the consumer pulse
Your Research “partner” for knowing the consumer pulse
- Category Understanding
- Market understanding
- Brand Health
- Competitive assessment
- Measure Brand performance
- Innovation testing – Concepts / Products
- Pricing
- Ad testing
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Your “On call” extended team member for experimentative projects
Your “On call” extended team member for experimentative projects
- Marketing Plans
- Retail to Cloud Kitchens
- E-commerce success factors development and deployment
- Any “crazy” idea that needs a framework
- Strategic tie-ups
- Pitch decks
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Your Workshop “facilitator”
Your Workshop “facilitator”
- “We know “ sessions – to harness collective knowledge
- Brainstorming to develop ideas
Some of Our Work
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Betty Bakes
First time launch of a Retail brand into a Restaurant segment – using Cloud Kitchens. Betty Crocker , an iconic and loved brand in the Middle East wanted to have another touchpoint with the consumers , apart from just being available on shop shelves. We worked with Kitopi a leading cloud kitchen to launch the “Virtual bakery” so that Betty Crocker could compete with bakeries that offered the full made cake and pastries. The menu with SKU and Price point , Recipe , Ad shoot , QC checks in the Industrial kitchen was done by us.
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M&A
A big European MNC was interested to buy an iconic Middle Eastern brand , which was market leader in its category.
Testimonials
We care about our Clients experience too
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Michael Adolph
Dr. Oetker
Sr. Marketing Manager Global Export
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Hydros Jassem
CEO
www.oxygenpowered.com
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Marie Beyadh
Head of International Markets
Nando’s Grocery International Limited
Frequently Asked Questions
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