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About Us

Japanese 勝 (katsu) meaning "To Win"

Katsu Consulting was founded with the intent to help businesses Win with Consumers using Insight driven strategy. We not only provide the strategic recommendation, but also work with our preferred network to help execute these for you in the market and be true partners that deliver growth.Our strategic recommendation and execution is based deep understanding of how consumers interact with products and brands. 
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Uttara-Katsu Consulting
Hello ! I am Uttara.I have 2 decades of experience with Blue Chip MNC’s like General Mills , Pepsico , Henkel , TNS , and large Family businesses.I've delivered Insights driven strategy for brands to
  • Win with consumers
  • Win in the marketplace
Have worked in both developed and emerging markets in Asia and Middle East to build market specific plans aroundInnovation , Renovation , Communication, Geographic expansions and Brand Stretch.
New Project (3)
What We Are?
Katsu-Consulting-Your-Insights-Partner

Your Insights “Partner”

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Your Insights “Partner”

    • Long range plans – Work with your team to identify the growth drivers – Both portfolio expansion & Geographic expansion
    • Strategy for NPDs
    • Innovation pipeline development
    • Product development using Design principles
    • Brand purpose identification – leading to Renovation / Relaunch or communication
    • Due Diligence for M&A’s
  •  
Katsu-Consulting-Your-Research-Agency

Your Research “Agency”

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Your Research “Agency” for knowing the consumer pulse

  • Category Understanding
  • Market understanding
  • Brand Health
  • Competitive assessment
  • Measure Brand performance
  • Innovation testing – Concepts / Products
  • Pricing
  • Ad testing
Katsu-Consulting-On Call

Your “On call” extended team

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Your “On call” extended team member for experimentative projects

  • Marketing Plans
  • Retail to Cloud Kitchens
  • E-commerce success factors development and deployment
  • Any “crazy” idea that needs a framework
  • Strategic tie-ups
  • Pitch decks
Katsu-Workshop-Facilitator

Your Workshop “facilitator”

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Your Workshop “facilitator”

  • “We know “ sessions – to harness collective knowledge
  • Brainstorming to develop ideas
Some of Our Work
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Betty-Bakes (1)

Virtual Bakery - First time launch of a Retail brand into a Restaurant segment – using Cloud Kitchens.

Betty Crocker , an iconic and loved brand in the Middle East wanted to have another touchpoint with the consumers , apart from just being available on shop shelves. We worked with Kitopi a leading cloud kitchen to launch the “Virtual bakery” so that Betty Crocker could compete with bakeries that offered the fully made cake and pastries. The menu with SKU and Price point , Recipe , Ad shoot , QC checks in the Industrial kitchen was done by us.

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M&A-Katsu Consulting

A big European MNC was interested to buy an iconic Middle Eastern brand , which was market leader in its category. We worked with the Brand team & Financial investors for the possible Acquisition by:

  • Evaluating the Brand strength
  • Opportunities for brand extension
  • 5 Yr Estimated growth opportunity

Michael Adolph

Sr. Marketing Manager Global Export

I was working with Uttara on several projects over the past few years. She is a great person to work with: highly skilled, intuitive, confident, focused, committed and always graceful. She proved in all our common projects her in-depth knowledge regarding consumer insights and consumer centricity, market understanding, research methodologies and in particular the needed empathy for the culture of the markets / consumers we worked on. In the same time she is combining a hands-on attitude with a strong strategic approach, which helped a lot to deliver great results. I can only recommend to work with her as she is definitely a value-add to any organization and culture.

Hydros Jassem

CEO

Uttara is a pleasure to work with and always delivers to an exceptionally high standard. She takes the pain to understand organisational needs and then brings innovative, relevant ideas and solutions to the table. Uttara has an incredible gift for making the complex appear simple, without being simplistic. She is not only thorough and efficient but also easy to work with, always willing to take the time to discuss any concerns and respond to questions. We highly value Uttara's Consumer Insights and Marketing skills and look forward to working with her on future projects.

Marie Beyadh

Head of International Markets
We have been working with Uttara across multiple markets and she has conducted several usage & attitudes studies to help us understand better our consumers. With her as our partner, we feel really confident in having robust consumer insights to execute local strategies.